Monday, June 25, 2007

Dirt?

We saw this at Sephora (AKA Heaven for women) yesterday and I can't wrap my head around it. Here's the writeup:

DIRT COLOGNE SPRAY
Invoke memories of endless summer days playing outside in the dirt and mud. This cologne was created to smell exactly like the dirt from fields surrounding a Pennsylvania family farm.
Demeter creates scents that are drawn from memories to transport a person back to a special place or time.

Everyone has a personal library of meaningful smells. The memories they trigger are somehow more intense than those we dredge up by conscious effort. It's as if smell provides a shortcut to our deepest memories and brings them back complete with the emotions and sensations we felt at the time.

No no NO! It doesn't "transport a person back to a special place or time," It smells like fucking DIRT!! Why would I wanna smell like dirt!!!???

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